When Planned Parenthood adopted a strategy to win the debate on abortion and establish the legal right for women to have abortions on demand, it asked a strategic question: "From where will our strongest opposition come?" The organization anticipated that opposition would come most fiercely from the Roman Catholic Church. In order to offset the impact of the Roman community, Planned Parenthood adopted a strategy to encourage Protestant churches to support a woman's right to abortion on demand. It encouraged the use of the mantras "A woman's right to choose" and "A woman's right over her own body." A further part of the strategy was to use the slogan "prochoice" rather than "pro-abortion." In other words, the effort to legalize abortion on demand was wrapped in the flag of personal liberty.